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How to bundle successfully: Insights from leading subscription executives and Parks Associates research

July 18, 2024

OTT

streaming

bundles

subscription

Bango

Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain points and success criteria to consider when bundling.

From the Bango blog post, "How to bundle successfully: Insights from leading subscription executives and Parks Associates research" by Beccy Blount

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It wasn't long ago that you could walk down the street without being video recorded by someone's doorbell. Not anymore. Now, as the popularity of the home security devices surge—more than 3 million U....

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About Parks Associates

How to bundle successfully: Insights from leading subscription executives and Parks Associates research

Previously In The News

Streaming companies to see $12.5B in lost revenue by 2024 due to piracy, password sharing: report

What’s in Your Wallet: Should You Get the Apple Credit Card?—Data Sheet

How People Are Using Smartwatches to Lose Weight and Stay Healthy

Privacy, Civil Rights Groups Press Amazon’s Ring to End Its Local Police Partnerships

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