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How to bundle successfully: Insights from leading subscription executives and Parks Associates research

Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain points and success criteria to consider when bundling.

From the Bango blog post, "How to bundle successfully: Insights from leading subscription executives and Parks Associates research" by Beccy Blount

Previously In The News

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“(ISPs) want to keep pace with others in the market. It’s a tough balance. If you lower your price just because the competition’s prices are lower, then everyone is racing to get to the lowest price,”...

Roku is killing Apple (and everyone else) in the streaming device space

Roku continues to be the nation’s leading maker of streaming media players — a.k.a. the sticks and boxes that connect your television set to entertainment apps such as Netflix and Amazon Video. The...

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New research by Parks Associates reveals that 42 percent of new security installations include a smart home device such as a door lock, light or thermostat. “We’ve seen this number grow from 24 per...

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