Providing market intelligence for more than 35 years

In The News

Hower: The 4 New Trends Impacting Digital TV Content Distribution

Digital distribution has opened an abundance of monetization opportunities, in contrast to previous television models that relied on advertising and subscription revenue from pay-TV service operators. Average monthly spending on subscription video on-demand services (SVOD) among U.S. broadband consumers has increased from $3.71 per month in 2012 to $6.19 per month in 2015, opening additional opportunities to monetize television content beyond the live and VOD windows. Live digital streaming of sports content, the early authenticated and transactional VOD window, early and mid-subscription VOD window, and digital syndication are all impacting digital TV content distribution.

From the article "Hower: The 4 New Trends Impacting Digital TV Content Distribution" by Glenn Hower.

Previously In The News

The Simple Reason Why I Won't Buy Roku Inc.

Roku (NASDAQ:ROKU) went public on Sep. 28, its stock surging nearly 70% from its IPO price of $14 per share. The stock hit almost $30 the following day, but subsequently pulled back to the low $20s....

Bulls vs. Bears: Who's Right About Roku Stock?

Roku faces myriad competitors, but it still dominated the U.S. streaming device market with a 37% share as of early 2018, according to Parks Associates. Amazon ranked second with a 28% share, and Appl...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...