Providing market intelligence for more than 35 years

In The News

Hub: Amazon Eyes Winning Formula With Ad-Supported Prime Video

A separate study from Parks Associates found that Prime Video still remains the No. 1 SVOD service in the United States, based on subscriber tallies. Prime is estimated to have 160 million members in the United States, who also receive free access to Prime Video.

Netflix, which ended 2023 with more than 260 million subs, has more than 80 million subs in North America, including about 15 million ad-supported members.

From the article, "Hub: Amazon Eyes Winning Formula With Ad-Supported Prime Video" by Erik Gruenwedel  

Previously In The News

Amazon Echo Controls 71% Of Smart-Speaker Biz: Report

A trio of new reports confirms what we kinda already know: that voice control is the happening new user interface, and that smart wireless speakers from Amazon are the dominant domicile for virtual di...

Smart Speakers Are Driving Smart-Home Growth

Welcoming attendees to its 21st annual Connections: The Premier Connected Home Conference, which begins today in San Francisco, Parks is forecasting U.S. consumers will buy more than 2.3 billion conne...

More Than Half Of U.S. Households Subscribe To An OTT TV Streaming Service

Parks Associates revealed today that 59 percent of U.S. broadband households subscribe to an over-the-top (OTT) streaming service such as Netflix, Amazon or Hulu. The firm's OTT Video Market Tracke...

Netflix price hike probably not the last for cord cutters

Netflix — in nearly half of U.S. broadband homes, according to Parks Associates — has angered customers with past price hikes. Six years ago, Netflix lost 800,000 U.S. subscribers when it raised the p...