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Hub Research Finds an OTT Tipping Point

November 13, 2017

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box."

The report reinforces last week's Parks Associates study that found viewers favor subscription video-on-demand services over virtual MVPD services.

From the article "Hub Research Finds an OTT Tipping Point" by Gary Arlen.

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Hub Research Finds an OTT Tipping Point

Previously In The News

Apple TV set to score big with new deal for FIFA Club World Cup soccer streaming

Parks: 80% of U.S. Internet Homes Own a Network Router

Research: 80% of US households have home network router

J.D. Power: 5G Fixed Wireless Has the Highest Customer Satisfaction

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