Providing market intelligence for more than 35 years

In The News

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

If everything goes according to plan, the package will include major sports and news networks, as well as broadcast and general entertainment cable networks. Local broadcast affiliates are also likely to be part of the offering, which would deliver the most-watched networks in key markets. And Hulu’s user interface would let viewers hop easily between last week’s episode of Empire and a football game already in progress, a process that can require several steps with traditional cable TV.

Top U.S. Streaming-Video Services by Subscribers Netflix Amazon Video (Amazon Prime) Hulu MLB.TV WWE Network Sling TV HBO Now Crunchyroll Showtime CBS All Access Source: Parks Associates

From the article "Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd" by http://www.crainsnewyork.com/.

Previously In The News

The TV Antenna Rises Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

The Arrival of OTT Live Video

Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

Household Video Budgets Dropping, Multiplatform Viewing Is Down

Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits....