Providing market intelligence for more than 35 years

In The News

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

If everything goes according to plan, the package will include major sports and news networks, as well as broadcast and general entertainment cable networks. Local broadcast affiliates are also likely to be part of the offering, which would deliver the most-watched networks in key markets. And Hulu’s user interface would let viewers hop easily between last week’s episode of Empire and a football game already in progress, a process that can require several steps with traditional cable TV.

Top U.S. Streaming-Video Services by Subscribers Netflix Amazon Video (Amazon Prime) Hulu MLB.TV WWE Network Sling TV HBO Now Crunchyroll Showtime CBS All Access Source: Parks Associates

From the article "Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd" by http://www.crainsnewyork.com/.

Previously In The News

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...

Parks: Cord-cutting Up

Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

29% US Consumers Get News From Social Media

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...