Providing market intelligence for more than 35 years

In The News

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

If everything goes according to plan, the package will include major sports and news networks, as well as broadcast and general entertainment cable networks. Local broadcast affiliates are also likely to be part of the offering, which would deliver the most-watched networks in key markets. And Hulu’s user interface would let viewers hop easily between last week’s episode of Empire and a football game already in progress, a process that can require several steps with traditional cable TV.

Top U.S. Streaming-Video Services by Subscribers Netflix Amazon Video (Amazon Prime) Hulu MLB.TV WWE Network Sling TV HBO Now Crunchyroll Showtime CBS All Access Source: Parks Associates

From the article "Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd" by http://www.crainsnewyork.com/.

Previously In The News

Parks Associates Study Finds 30% of Security Dealers Sold DIY Systems in 2023

Parks Associates research finds security dealers are branching out into new areas to bolster revenues and add applications that require or enrich professional installation and monitoring. The firm’s 1...

Analysis: Viewers crave streaming simplicity not more fragmentation

Parks Associates reveals that only 5% of U.S. households rely solely on traditional pay TV. Instead, smart TV apps have emerged as the new living room entertainment hub. From the article, "Analysis...

IRobot faces a murky future amid rising Roomba competitors

The company is still “number one,” said Elizabeth Parks, president of market research firm Parks Associates in Dallas. But it’s a shaky number one. Parks estimates that iRobot had nearly two-thirds of...

Energy, security, automation: Converging into peace of mind

Parks Associates latest research shows 70% of US internet households report spending $100 or more per month on their electricity and 62% think the electricity costs are too high, an increase of eight...