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Hulu for $1, Peacock for $2 — Streamers Pitch Black Friday

November 22, 2023

“After big growth during the pandemic, the streaming stack has largely plateaued,” said Jennifer Kent, a vice president at industry researcher Parks Associates. “The average streaming household has 5.8 subscription streaming services, a rate that has barely moved in the past two years.”

From the article, "Hulu for $1, Peacock for $2 — Streamers Pitch Black Friday" by Samantha Stewart

Previously In The News

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...

Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...

How EVs Will Forever Change the Smart Home

According to Parks Associates, EV owners are twice as likely to also own smart home equipment, meaning playing into EVs in the home could potentially help integrators garner higher sales. If you t...

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Hulu for $1, Peacock for $2 — Streamers Pitch Black Friday

Previously In The News

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

Nearly 20% of US households have over 3 Apple devices

How EVs Will Forever Change the Smart Home

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