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Hulu Mounts Push To Draw And Keep Subscribers: Executive

August 03, 2016

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the mouse.

The company, which plans to roll out the new live TV bundle of broadcast and cable network channels early next year, has one of the industry's highest customer defection rates at 50%, according to research firm Parks Associates.

From the article "Hulu Mounts Push To Draw And Keep Subscribers: Executive" by www.thestar.com.my

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About Parks Associates

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Previously In The News

More than 200 OTT services active in the U.S. market, research group says

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

Streaming wars will force media companies to choose between pricey subscriptions and ads

Hulu adds live TV and new UI support for Samsung smart TVs

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