Register

I agree with the Privacy Policy

In The News

Hulu Mounts Push To Draw And Keep Subscribers: Executive

August 03, 2016

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the mouse.

The company, which plans to roll out the new live TV bundle of broadcast and cable network channels early next year, has one of the industry's highest customer defection rates at 50%, according to research firm Parks Associates.

From the article "Hulu Mounts Push To Draw And Keep Subscribers: Executive" by www.thestar.com.my

Previously In The News

Consumers’ Adoption Of Voice Assistants Doubled In Q1 – Here’s Why

The use of artificial intelligence-based voice assistants is growing rapidly, thanks the consumer interest in “smart home” devices offered by Amazon, Google, Samsung, Apple, and others. That in tur...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

Protecting Broadband Networks by Securing the Smart Home

Securing the Internet of Things (IoT) from hackers and cyber crooks needs to be a top concern for manufacturers, consumers and broadband network providers. More than 26 million U.S. households own...

Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship

Rising rideshare statistics offer plenty of fodder for utopian predictions of a car-free, community-focused future. But just because we’re using these services doesn’t mean we’re ready to give up on o...

‹
1
2
...
94
95
96
97
98
99
100
...
646
647
›

Smart Home: Products And Services

Consumer Electronics And Entertainment

Broadband And Mobility

Connected Health And Wellness

MDU / Multifamily

SMB

Global Research

Event

Our Services

Analyst Insights

Media

About Parks Associates

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Previously In The News

Consumers’ Adoption Of Voice Assistants Doubled In Q1 – Here’s Why

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Protecting Broadband Networks by Securing the Smart Home

Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store