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Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. households that have broadband internet also pay for cable or satellite-based television. And about half of broadband households pay for television plus one or more streaming services.

But hanging onto those all-of-the-above subscribers is becoming more difficult for small companies such as BendBroadband, a subsidiary of TDS Telecom, said Parks Associates.

From the article "ICYMI: Most Broadband Users Still Pay For Television" by Kathleen McLaughlin.

Previously In The News

Are Viewers Cutting Back on Streaming?

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Parks Associates June 25 announced that new data found a 30% drop in spending for streaming SVOD services, with the average U.S. internet household spending about $63 per month on streaming video serv...

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New data from Parks Associates shows that most viewers are cutting back their budgets with ad plans, though many are also cutting back on the number of subscriptions. Every major streaming service...

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According to a new Broadband Market Tracker from Parks Associates, FWA adoption through a mobile network operator hit 7.8 million U.S. residential home internet connections in the first quarter 2024....

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