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Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. households that have broadband internet also pay for cable or satellite-based television. And about half of broadband households pay for television plus one or more streaming services.

But hanging onto those all-of-the-above subscribers is becoming more difficult for small companies such as BendBroadband, a subsidiary of TDS Telecom, said Parks Associates.

From the article "ICYMI: Most Broadband Users Still Pay For Television" by Kathleen McLaughlin.

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COVID-19 restrictions have changed habits, commented Steve Nason, research director at Parks Associates in Marketplace. "Consumers are captive right now, they're in their homes," he said. That's not l...

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The company updated the infrastructure, upgrading its Apple TV device that brings internet video to the living room screen in the fall of 2017 to add support for cinematic 4K video and make it easier...

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