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In The News

IKEA'S Smart Home Dares to Make Sense

Starting with just lighting also keeps things simple for Ikea. Rather than slapping a chip in the nearest Frostig, it entered the market playing to its strengths.

"They've had lighting fixtures for quite a long time," says Brad Russell, a research analyst at Parks Associates. "It's a natural fit for them. One of the use cases for lighting is design, so that fits into the design consciousness of the brand. Also more generally speaking, lighting is a low-cost entry point for any smart home."

From the article "IKEA'S SMART HOME DARES TO MAKE SENSE" by Brian Barrett.

Previously In The News

Warner Bros. and Paramount might merge. What's it going to cost you to keep streaming?

“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We...

More People Are Considering Buying an Antenna To Watch News, Sports, TV Shows, and Movies

Twenty percent of U.S. internet households own a TV antenna, according to research firm Parks Associates’ ATSC 3.0: Impact and Opportunity for Video Services industry report. It also found that 12% mo...

Judgment Day Is Coming For Streaming Services Not Named Netflix Or Amazon

While consolidation might seem obvious given the challenges in the market, it will likely take longer than most people think, Parks Associates analyst Eric Sorensen told IBD. That's because of a host...

Synamedia CTO shares 2024 predictions

With streaming service churn rate holding steady at 47 per cent globally according to Parks Associates, the argument for retention centers back on content availability and user experience. Viewers wil...

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