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IKEA'S Smart Home Dares to Make Sense

August 13, 2017

Starting with just lighting also keeps things simple for Ikea. Rather than slapping a chip in the nearest Frostig, it entered the market playing to its strengths.

"They've had lighting fixtures for quite a long time," says Brad Russell, a research analyst at Parks Associates. "It's a natural fit for them. One of the use cases for lighting is design, so that fits into the design consciousness of the brand. Also more generally speaking, lighting is a low-cost entry point for any smart home."

From the article "IKEA'S SMART HOME DARES TO MAKE SENSE" by Brian Barrett.

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IKEA'S Smart Home Dares to Make Sense

Previously In The News

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

Smart Home Evolution: Elephant in the Room

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