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In Europe, less than 10% familiar with smart products

Less than 10% of Western European broadband households are familiar with smart products, according to Parks Associates.

New Parks Associates research shows low consumer familiarity with smart home technologies in key European markets, while one-third of broadband households have strong concerns about the security of smart home products.

From the article "In Europe, less than 10% familiar with smart products" by BroadbandTVNews.com.

Previously In The News

Walmart confirms $2.3 billion Vizio deal; Walmart Connect to benefit

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Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

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