Providing market intelligence for more than 35 years

In The News

Incorporating mHealth into routine care 'potentially transformational' despite challenges

Increased demand for wearables may cause providers to face an overflow of patient data, they add. That "tsunami" of information will lead to issues such as a potential need for constant oversight and the need to summarize all the data into a usable and meaningful format.

Wearable adoption is tied to consumer education on the benefits of such tools. A recent Parks Associates study reports just 5 percent of U.S. broadband households are home to a smartwatch providing health and fitness tracking features, and 8 percent of households are using a digital fitness activity tracker such as a pedometer.

From the article "Incorporating mHealth into routine care 'potentially transformational' despite challenges" by Judy Mottl.

Previously In The News

Netflix, Prime Video have most-loyal subscribers, study reveals

Netflix and Amazon’s Prime Video, two of the streaming industry’s pioneers, boast the most loyal subscribers, according to a study by research firm Parks Associates. The evolving streaming landscap...

U.S. Ad-Supported Streaming Households Leap To 41% Share

The number of U.S. ad-supported streaming households that report having recently used an ad-supported video-on-demand (AVOD) or free, ad-supported streaming (FAST) service leapt to 41% in this year’s...

On-Demand Webinar: Data and Privacy Protections: Building a Trusted Smart Home

Data and Privacy Protections: Building a Trusted Smart Home, co-hosted Park Associates and Iris Powered by Generali, provides insight into the changing relationship that brands and service providers n...

Pluto TV’s Most Popular Channels Revealed

In October, research firm Parks Associates said in the past month, 31% of U.S. households reported watching an ad-supported video on demand or a free ad-supported streaming service – a 13% increase fr...