Providing market intelligence for more than 35 years

In The News

Incorporating mHealth into routine care 'potentially transformational' despite challenges

Increased demand for wearables may cause providers to face an overflow of patient data, they add. That "tsunami" of information will lead to issues such as a potential need for constant oversight and the need to summarize all the data into a usable and meaningful format.

Wearable adoption is tied to consumer education on the benefits of such tools. A recent Parks Associates study reports just 5 percent of U.S. broadband households are home to a smartwatch providing health and fitness tracking features, and 8 percent of households are using a digital fitness activity tracker such as a pedometer.

From the article "Incorporating mHealth into routine care 'potentially transformational' despite challenges" by Judy Mottl.

Previously In The News

NBCUniversal Inks Deal to Bring Peacock to Roku

Roku and Amazon’s Fire TV are the two most popular products in the connected TV market — research firm Parks Associates estimated that they control around 70 percent of the connected TV market in a 20...

Streaming Boom Reaches 2021 Crossroads: Can Big Media Really Catch Netflix?

Streaming is continuing to replace other forms of viewing. As pay-TV subscriptions continued to wane in 2020, the number of households subscribing to multiple streaming services reached 61%, up from 4...

'Streaming fatigue' got you down? The 'great re-bundling' could be the answer

And companies are already catching on. Amazon, Apple, and Roku (ROKU) allow consumers to buy individual channels through their platforms that they can pay for through a set billing option and view usi...

Netflix Password Crackdown May Be “A Net Positive In The Long Term,” Analyst Claims

However, research firm Parks Associates, in a report earlier this year, pegged overall losses by streaming services from password sharing at $9.1 billion, projecting that the figure will reach $12.5 b...