Providing market intelligence for more than 35 years

In The News

Incorporating mHealth into routine care 'potentially transformational' despite challenges

Increased demand for wearables may cause providers to face an overflow of patient data, they add. That "tsunami" of information will lead to issues such as a potential need for constant oversight and the need to summarize all the data into a usable and meaningful format.

Wearable adoption is tied to consumer education on the benefits of such tools. A recent Parks Associates study reports just 5 percent of U.S. broadband households are home to a smartwatch providing health and fitness tracking features, and 8 percent of households are using a digital fitness activity tracker such as a pedometer.

From the article "Incorporating mHealth into routine care 'potentially transformational' despite challenges" by Judy Mottl.

Previously In The News

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...

BrightonSEO: Are Assistant-powered devices like Alexa a dream or a nightmare?

Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...

The Best Wearable Fitness Tech We Saw At CES 2017

It’s one of the biggest arms races of the 21st century—literally. Once the preserve of hardcore fitness junkies, the activity tracker industry has exploded into the mainstream and is now set to surpas...

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...