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Industry Voices—Sappington: A new generation of data and its impact on traditional players

July 15, 2019

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothree or more OTT services. Traditional content and service brands have a hand in many of these offerings.

From the article "Industry Voices—Sappington: A new generation of data and its impact on traditional players" by Brett Sappington.

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Industry Voices—Sappington: A new generation of data and its impact on traditional players

Previously In The News

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

Residential fiber is now table stakes for boosting NOI

Using Someone Else’s Netflix Password Is Likely to Get Harder

How Amazon Strong-Arms Partners Using Its Power Across Multiple Businesses

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