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Industry Voices—Sappington: A new generation of data and its impact on traditional players

July 15, 2019

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothree or more OTT services. Traditional content and service brands have a hand in many of these offerings.

From the article "Industry Voices—Sappington: A new generation of data and its impact on traditional players" by Brett Sappington.

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Industry Voices—Sappington: A new generation of data and its impact on traditional players

Previously In The News

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

Nearly 20% of US households have over 3 Apple devices

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