Providing market intelligence for more than 35 years

In The News

Insta-analysis: ADT to divest its full commercial business

“ADT is a powerhouse player in the residential security space, and this move to divest its commercial business shows the focus they are highly focused on the residential market,” adds industry analyst Elizabeth Parks of research firm Parks Associates. “With the large investments of Google and State Farm, we anticipate ADT to continue to introduce new offerings into the market that extend beyond just traditional security solutions. The interactive services and connected devices attached to systems give new value and meaning to consumers, and new revenue opportunities for ADT.”

From the article, "Insta-analysis: ADT to divest its full commercial business" by John Dobberstein, Paul Rothman

Previously In The News

The Smart Money: Technology for Independent Living

Family caregivers and older adults face numerous challenges in managing health and daily activities. Technology offers promising solutions to ease their burdens and Parks Associates’ ongoing research...

Building the Future with Smart HVAC and Plumbing Technologies

According to Parks Associates' Smart Home Dashboard research, 45% of U.S. internet households have at least one smart home device, reflecting a growing demand for intelligent, connected systems. Fr...

Nearly Half of U.S. Households Own and Use Wearable Devices

A recent consumer study conducted by Parks Associates reveals that nearly 50% of U.S. internet households now own and actively use wearable devices, underscoring the growing demand for health and safe...

EV owners also use smart home tech

As electric vehicles continue to gain traction, a recent study from research and consulting firm Parks Associates found a growing trend among EV owners: A strong inclination toward adopting smart home...