Providing market intelligence for more than 35 years

In The News

Intel's Project Alloy Tosses Reality Into a Blender

Attracting developers to an Alloy ecosystem is important to Intel, said Barbara Kraus, director of research at Parks Associates.

"It will broaden the content available to the platform. Intel doesn't have its own content as Sony does," she told TechNewsWorld.

From the article "Intel's Project Alloy Tosses Reality Into a Blender" by John P. Mello Jr.

Previously In The News

Smart Products Bring Business Opportunities to Insurers, Manufacturers

Smart products offer home insurance providers new ways to create operational efficiencies, introduce new services, and increase their value propositions for protecting the home, according to Parks Ass...

35% Of Large Builders Adding Smart Tech To New Homes: Study

“All builders report smart home technology is highly popular with consumers, and connected products are rapidly replacing non-connected models as standard in the home,” stated Brad Russell, research d...

TVOD Use Up Significantly In Q1

NBCUniversal and other entertainment giants are looking to establish new premium video-on-demand business models — and making waves by challenging the traditional theatrical release window in the proc...

Too much TV? Enter HBO Max, the latest streaming wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with di...