Providing market intelligence for more than 35 years

In The News

Intense Popularity Won’t Spare TV Sports From Big Challenges Ahead

Overall, sports-rights spending is projected to jump from $15.3 billion this year to $22 billion by 2027, according to data released by consultancy Parks Associates at its recent “Future of Video” conference in Los Angeles.

From the article, "Intense Popularity Won’t Spare TV Sports From Big Challenges Ahead" by David Bloom

Previously In The News

DirecTV Wants To Be The Next Online Substitute For Cable

And plenty of people never signed up for a $100 TV bundle to begin with. Research firm SNL Kagan estimates that about 14.4 million households pay for internet but not TV. AT&T sees the potential marke...

Connected Home: Redefining Connected Devices

Today, connected devices can communicate with other connected devices, provide remote control, automate decisions and take actions based upon the data gathered. They can also receive automatic firmwar...

Study: Parks Examines Approaches To The Smart Home

Parks Associates took a look at the smart home’s competitive landscape—and how providers should prepare for the market’s future—in its new report, “Smart Home: A Roadmap for Strategic Planning.” “T...

Parks Associates: 10 Top IoT Trends

“Consumer interaction with the devices and services in their lives – at home, in the car, on the go – will continue to evolve in 2017 to be more personal and targeted,” Jennifer Kent, director, resear...