Register

I agree with the Privacy Policy

In The News

Interactive, VOD Ads On Rise

February 22, 2010

According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 2014, representing 12% share of the total. "Traditional TV ad dollars will quickly shift, at rates we've never seen before, to interactive and addressable formats," Parks Associates research analyst Heather Way said. Marketers allocated 41% of their media budgets to TV in 2009, compared with 58% in 2008, per a Forrester/ANA survey. And so TV's share of the pie has dwindled.

From the article, "Interactive, VOD Ads On Rise"

Previously In The News

Consumers Concerned About IoT Data, Privacy

The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...

Netflix To Grow Fourfold From 2010 to 2020

55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that...

Fitbit Holds Lead Among Fitness Wearables

Good luck catching up with Fitbit in the wearable fitness tracker category. According to new research from Parks Associates, Fitbit commands nearly 40% of the digital fitness tracker market, fa...

Digital Video Views On Rise

Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching...

‹
1
2
...
29
30
31
32
33
34
35
...
41
42
›