Providing market intelligence for more than 35 years

In The News

Internet phone connections grow more popular

Star-TelegramThis was it. Cheryl Moseng looked at her telephone bill and felt enough was enough. She decided the time had come to sever the cord with her service provider …She chucked the bill and service provider MCI and found a cheaper alternative. Moseng tapped a small California company that provides Voice over Internet Protocol, or VoIP.

Last year, there were 110,000 VoIP subscribers in the United States, according to Parks Associates, a research firm in Dallas. Parks predicts that the number will climb to 4.5 million by 2007.

From the article "Internet phone connections grow more popular"  By Bobby White

Previously In The News

Functionality, Brand Fuel Smartwatch Choices

Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...

Consumers Prefer Connected TV Over 3D

Despite all of the options available to get one’s visual entertainment, television still is one of the most popular devices out there. According to new consumer research from Parks Associates, 20% o...

Blockbuster: Online Video Ad Revenue To Top $1.3bn

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...

Interactive, VOD Ads On Rise

According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...