Providing market intelligence for more than 35 years

In The News

Internet pricing 101: Why costs are all over the map

“(ISPs) want to keep pace with others in the market. It’s a tough balance. If you lower your price just because the competition’s prices are lower, then everyone is racing to get to the lowest price,” said Brett Sappington, the senior director of research at Parks Associates. “The companies are anxious about doing that.”

So instead of always reasonable, fixed rates for high-speed service — as those fortunate enough to have access to Google-owned Webpass can expect — we get something else entirely. The promotional rate. Or, in other words, a means for ISPs to preserve the price of service while still offering new customers an enticing discount.

From the article "Internet pricing 101: Why costs are all over the map" by Jennifer Van Grove.

Previously In The News

AT&T Adds Uncapped Tier To Its U-verse Broadband Service

AT&T also reports that on May 23, customer can check their current usage online, which they probably will want to do to avoid any of those dreaded overage fees. The wireless company has been experi...

Mobile Payments And IoT Trends For Smartwatches

Internet of things, monitoring for insurance and mobile wallet expansion are three of the key emerging smartwatch app trends found in research by Parks Associates. Leading Smart Watch Apps: Insights i...

Americans Say Smart Home Technology Is a Must

Out with the old and in with the high-tech. A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now w...

Health 2.0: Connecting The Dots Between Technology, Care Providers And Patients

The connected health ecosystem is growing rapidly, with the rise in wearable technologies and internet of things (IoT). In addition, over 50 percent of hospitals now use three or more connected health...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive