Providing market intelligence for more than 35 years

In The News

Internet TV Subscribers Growing But Average Household Spends Just $7.95 A Month

Parks breaks the numbers down like this: 63 percent of U.S. broadband households subscribe to an “over-the-top” video service like Netflix.

Of those, nearly half subscribe to two or more services. Parks puts the number at 31 percent of broadband households paying for multiple services. The two most popular services are Netflix and Amazon Video, and 12 percent of broadband users subscribe to both, according to Parks.

From the article "Internet TV Subscribers Growing But Average Household Spends Just $7.95 A Month" by Tamara Chuang.

Previously In The News

UHD TV - What's the Damage?

TV manufacturers could have a very good holiday season, and the good times likely will continue through 2019. Sales of 4K or Ultra High Definition TV sets will exceed 330 million units by the end o...

More people use a Nintendo Wii for streaming than Apple TV

According to a new study by the research firm Parks Associates, the Apple TV only accounts for 3.6% of all video streaming to televisions in the US, while its biggest rival, Roku, accounts for nearly...

2015 a blockbuster year for OTT

That over-the-top services (OTT) now permeate the mainstream is beyond doubt, but OTT really hit the gas over the last 12 months says research by Parks Associates. The OTT Playbook, Part II: Keys t...

Samsung leads 4K TV shipments

"For both flat-panel purchasers and the sub-group of 4KTV purchasers, 44% made the purchase after seeing the product for a good price, so the major purchase motivator for flat-panel and 4KTVs was not...