Providing market intelligence for more than 35 years

In The News

IoT: Ensuring Security is in Place

One of the critical concerns as the industry designs and deploys the IoT is to ensure security is in place to protect both the data and devices. Everything may be connected to the cloud, but we need controlled security that the end users can trust and control.

A new report from Parks Associates shows that at the end of 2014, 79% of US households will have broadband access and 80% of these homes will have an operating home network. So clearly the IoT devices of tomorrow can already connect to the existing network infrastructure we have in place today. But with this easy and readily available Internet connection comes all the associated risks and concerns on security for device access and data protection. With all these devices in active communication, the scale and size of the potential risk is perhaps as large as the billions of units forecast by the market projections.

From the article "IoT: Ensuring Security is in Place" by Kevin McDermott.

Previously In The News

Roku Pays to be a Player

Roku still inhabits an enviable position in the streaming wars. The company powers about 38% of streaming devices and connected TVs in the U.S., according to Parks Associates, representing a leading m...

Family-Focused Frndly TV Reaches Carriage Deal With A+E Networks

“What Frndly TV delivers is very focused—it’s not trying to be all things for all people,” said Paul Erickson, a senior analyst at Parks Associates, a research firm. From the article "Family-Focuse...

New Trends Driving Growth in Streaming Services

It is important to understand the different types of services offered and how Parks Associates defines them, as well as examples of some of the major players in each category. OTT services experien...

Why You Should—or Shouldn’t—Buy a Home Security Camera

Home surveillance cameras—from Ring, Nest, Arlo and others—are the eyes and ears of many neighborhoods. Around 14% of U.S. households with broadband have installed an internet-connected camera, accord...