Providing market intelligence for more than 35 years

In The News

IoT Issues to Be Addressed at CES 2017

“Parks Associates research estimates there will be nearly seven million new Western European households with a smart home controller in 2016,” Tom Kerber, director, IoT strategy at Parks Associates, says. “While much of this growth comes from embedded controllers in smart TVs, home control solutions are driving growth in multiple IoT markets, with successful product lines like Homematic starting to move the market beyond early adopters.”

From the article "IoT Issues to Be Addressed at CES 2017" by Laura Hamilton.

Previously In The News

Smart Home Tech Enters The Privacy Of The Bathroom, Redefining The Experience

Parks Associates, a research and analytics group focused on IoT and smart homes, shares that consumer demand for this type of product exists. The group’s research shows that one-third of consumers now...

YouTube Enters "Free TV" Streaming Wars, Adds Access To Nearly 4,000 Free Classic TV Episodes

Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite provider...

AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost

Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. Gamers require a broadband connection to handle the latency-sensit...

AT&T To Offer Unlimited U-verse Data Usage Option, Increases Caps On Other Tiers

Brett Sappington, director of Research for Parks Associates, said in a research note that AT&T's move makes sense as it reflects the fact that users are leveraging their broadband connection to not on...