Providing market intelligence for more than 35 years

In The News

IoT Research Says More Than 100 Million U.S. Households Don’t Have a Smart Home Device

Broadband operators have heard about the massive opportunities around providing smart home services to subscribers for many years, and while the market is growing, it remains in a nascent stage. Research from Parks Associates suggests that more than 100 million U.S. households did not have a smart home device at the end of 2016, and the firm’s analysts say that reaching those households requires continued investments to create unique and personalized consumer experiences.

The firm predicts the smart home environment is primed for an upswing in the next few years. It estimates that by 2020, more than 12 million U.S. households will have a smart water leak detector, more than 40 million will have a smart thermostat, nearly 50 million will have a smart light bulb, and nearly 14 million will have a smart home controller.

From the article "IoT Research Says More Than 100 Million U.S. Households Don’t Have a Smart Home Device" by Laura Hamilton.

Previously In The News

TargetSpot Releases Industry's First Report On Attitudes Towards Digital Audio Advertising

TARGETSPOT has released the results of its "Attitudes Towards Digital Audio Advertising" study. Conducted by PARKS ASSOCIATES, this report unveils key new insights about what drives response and engag...

Top Three Dominate As US OTT Churn Edges Upwards

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...