Providing market intelligence for more than 35 years

In The News

IoT Security Challenge Announced by FTC

Around 60 percent of U.S. broadband households are concerned about the security of smart home devices, including 45 percent who are very concerned, according to a recently released white paper from Parks Associates, “Top 10 Consumer IoT Trends in 2017.”

“Privacy and support concerns are outpacing smart home adoption, which is currently at 26 percent of U.S. broadband households, and companies need to address these concerns to continue growth in these sectors. 2017 will offer companies multiple opportunities to take the lead in protecting consumer privacy and data.”

From the article "IoT Security Challenge Announced by FTC" by Laura Hamilton.

Previously In The News

This Company Wants To Secure Your Home With Phones And Drones

The market research firm Parks Associates estimates that as many as 16 million North American households will have smart-home security by 2021, compared with 10 million forecast for traditional securi...

Amazon, Google, Wal-Mart Fight For Your Smart Home

The hottest smart-home purchase this holiday season is likely to be a smart video doorbell. As many as 14% of U.S. households with broadband access say they're pretty likely to buy the device that...

Password Sharing: Charter, ESPN, Viacom Lead Crackdown On Giving Friends, Family Passwords

According to an analysis produced by Parks Associates, about one-third of internet users stream cable TV by using the login credentials of someone they don’t live with. The firm estimated that passwor...

How Many Streaming Video Choices Are Too Many With Netflix, Amazon, Apple, Disney — And More?

Consumers who dreamed of the a-la-carte TV future might soon wish for a return to the good old days when cable and other pay-TV services packaged channels of programming for them. "We're about to t...