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iPad Disconnect Could Prove Costly For Media, Advertisers

With Apple's iTunes ranked third in top premium online video service behind Hulu and Netflix across all devices (TV, PC, and game console smartphones), entertainment and news producers have at least made their standard fare available to the Apple faithful, according to Parks Associates.

From the article, "iPad Disconnect Could Prove Costly For Media, Advertisers" by Diane Mermigas

Previously In The News

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New digital/over-the-top video consumers want a wide number of choices to consider when it comes to how many devices they can use. But is that enough for OTT platforms to succeed? Parks Associate...

Healthcare Is New Wireless Opportunity

As the U.S. mobile market has reached a point where there are few new customers left to grab, wireless companies might want to begin looking at creating other revenue streams, particularly when it...

Digital Advertising Alliance Unveils Mobile Privacy Options

The mobile privacy program will be enforced by the DAA’s independent accountability partners, the Council of Better Business Bureaus and the Direct Marketing Association. Of course, while the D...

2015 When Real Cord-Cutting Effects Kick In, Report Says

But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the n...

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