Providing market intelligence for more than 35 years

In The News

iPhone Controlled 40% Of US Smartphone Market In 2015, Data Shows

Samsung achieved a 31 percent share, Parks Associates noted. That further cemented the company's position as the second-most popular phone vendor in the U.S., easily surpassing third-place LG, which managed just 10 percent. Motorola and HTC ranked fourth and fifth, respectively.

Parks' data also suggested that a third of iPhone owners are still using a model over two years old, slightly higher than the 30 percent of Samsung owners. 45 percent of all American broadband households are said to wait two years to upgrade a smartphone.

From the article "iPhone Controlled 40% Of US Smartphone Market In 2015, Data Shows" by Roger Fingas.

Previously In The News

Amazon's Ring announces smart smoke alarm as CES tech-palooza kicks off

Amazon doesn’t disclose unit sales for its Ring division, but Ring and rival home security company SimpliSafe comprise one-fifth of the U.S. market for professional monitoring systems, according to da...

New Sharp TVs will introduce TiVo’s operating system to US

TiVo’s operating system is already in use in Europe, but it faces stiff competition in the U.S. Data shared by Parks Associates in November shows that Amazon, Roku, and Samsung account for 65% of all...

Parks Associates: ARPU for traditional home service bundles increased in 2024

In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024...

Netflix bets big on Christmas NFL streaming

“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...