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IRobot faces a murky future amid rising Roomba competitors

February 01, 2024

home automation

The Boston Globe

The company is still “number one,” said Elizabeth Parks, president of market research firm Parks Associates in Dallas. But it’s a shaky number one. Parks estimates that iRobot had nearly two-thirds of the robot vacuum market in 2018, but now holds only a 48 percent share. Meanwhile, rival robot makers like SharkNinja, Roborock, Eufy, and Ecovacs have been steadily chipping away.

One possible reason, according to Parks, is concern about data privacy. More advanced versions of the Roomba and other robots use visual sensors to generate detailed maps of the user’s home. This information is shared with the manufacturers to develop more advanced products, but it could also potentially be used to monitor users.

From the article, "IRobot faces a murky future amid rising Roomba competitors" by Hiawatha Bray

Previously In The News

Future Of The Smart Home: Why Privacy And Data Security Are Key

The CONNECTIONS Summit is an annual event hosted by international research firm Parks Associates at CES in Las Vegas, focusing on new trends, emerging technology, standards, new business models, and p...

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Smart Home opportunities and challenges were also discussed at the Parks Associates CONNECTIONS Conference. A panel featuring Nancy Goldberg, NAGRA EVP and CMO, took the pulse of consumer concerns abo...

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A recent study conducted by Parks Associates reveals that nearly 30% of US internet households who switched to a new home internet provider in the past year encountered difficulties. Key challenges re...

Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one i...

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