Providing market intelligence for more than 35 years

In The News

IRobot faces a murky future amid rising Roomba competitors

The company is still “number one,” said Elizabeth Parks, president of market research firm Parks Associates in Dallas. But it’s a shaky number one. Parks estimates that iRobot had nearly two-thirds of the robot vacuum market in 2018, but now holds only a 48 percent share. Meanwhile, rival robot makers like SharkNinja, Roborock, Eufy, and Ecovacs have been steadily chipping away.

One possible reason, according to Parks, is concern about data privacy. More advanced versions of the Roomba and other robots use visual sensors to generate detailed maps of the user’s home. This information is shared with the manufacturers to develop more advanced products, but it could also potentially be used to monitor users.

From the article, "IRobot faces a murky future amid rising Roomba competitors" by Hiawatha Bray

Previously In The News

Better At Listening, Voice Recognition Will Reshape Your Relationship With Technology

The ability to understand and process language has improved so much that Xuedong Huang, the chief speech scientist at Microsoft, said his company’s system has reached parity with human transcriptionis...

People Sharing Passwords Are a Growing Problem For Netflix

Industry analysts say companies are missing a chance to grow revenue. An analysis by Parks Associates estimated streaming providers will lose $550 million in 2019 from password sharing. "There has...

Goldman’s Biogen ‘Conviction,’ New UnitedHealth CEO, Virtual Doctor Visits

There's climbing demand for virtual doctor visits. A recent survey by Parks Associates finds that Americans are increasingly interested in telemedicine and virtual doctor visits, especially following...

Apple Is Losing Its Cool Factor, And That's A Problem If It Wants To Break Into TV

Apple’s final miss on the cool front has been in the streaming device market, where three recent studies, from Parks Associates, ComScore and eMarketer have Apple TV trailing significantly behind Roku...