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In The News

Is Snapchat on the Way Out or Just Finding its Footing?

Predicting what will come for Snap Inc. is a hotter industry topic than trading iPhone rumors. The company's biggest problem isn't the notoriously fickle nature of its target demographic or even the way it's closed approach prevents content from going viral. No, it's biggest problem is that Facebook keeps copying its features and doing them better.

"Facebook and Instagram have added several Snapchat-like features in an effort to drive usage, particularly hoping to pull users away from Snapchat," notes Brett Sappington, senior director of research for Parks Associates. "Facebook knows the digital advertising space well and has a large base of advertising clients. So, ad spending with Facebook and Instagram is seen as a safer bet than Snapchat."

From the article "Is Snapchat on the Way Out or Just Finding its Footing?" by Troy Dreier.

Previously In The News

Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global

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The Exciting World of Wearable Tech in Medical Applications

Parks Associates has reported that smartwatch adoption has jumped by 35 percent in 2023. While smart technology combines aesthetics and function, there have been some new developments in the medical f...

Study: Over-The-Air TV Antenna Interest Remains Strong

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“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We...

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