Register

I agree with the Privacy Policy

In The News

Is TV Everywhere Doomed...On Purpose?

July 16, 2012

For starters, most pay-TV subscribers aren’t even aware that they have access to TV Everywhere services. According to a recent survey by Parks Associates, fewer than 20 percent of pay-TV subscribers know of TV Everywhere. Meanwhile, Parks Research Director Brett Sappington points out that pay-TV companies have spent no money marketing these services.

Could it be that pay-TV companies are doing this on purpose?

"If this is designed to be cable's tool to fight over-the-top services, the lack of awareness really negates its effectiveness in defending their subscriber base," says Sappington.

From the article, "Is TV Everywhere Doomed...On Purpose?" by Ross Fadner.

Previously In The News

Novelty Of New Will Spur Holiday CE Purchases

Based on previous purchase patterns this year, consumers are likely to give smartwatches and streaming media sticks as presents this year, according to research company Parks Associates. Among the...

Some New Data Emphasizes The Drift To OTT Viewing

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...

Dongle Bells: The Holiday Stream Of Streaming Devices

If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if...

Consumers Concerned About IoT Data, Privacy

The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...

‹
1
2
...
18
19
20
21
22
23
24
...
41
42
›