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Is TV Everywhere Doomed...On Purpose?

July 16, 2012

For starters, most pay-TV subscribers aren’t even aware that they have access to TV Everywhere services. According to a recent survey by Parks Associates, fewer than 20 percent of pay-TV subscribers know of TV Everywhere. Meanwhile, Parks Research Director Brett Sappington points out that pay-TV companies have spent no money marketing these services.

Could it be that pay-TV companies are doing this on purpose?

"If this is designed to be cable's tool to fight over-the-top services, the lack of awareness really negates its effectiveness in defending their subscriber base," says Sappington.

From the article, "Is TV Everywhere Doomed...On Purpose?" by Ross Fadner.

Previously In The News

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