Providing market intelligence for more than 35 years

In The News

J.D. Power: OTT Video Satisfaction Is Higher Than For Traditional Pay-TV

The results really shouldn’t be very surprising; numerous market research studies have been indicating as much for quite some time now.

Just over a year ago, Parks Associates forecast that OTT video service subscription revenues would continue to exhibit strong growth, rising from nearly $9 billion in 2014 to more than $19 billion in 2019. Nearly 6 in 10 (57 percent) of U.S. broadband households subscribed to an OTT video service, Parks highlighted.

From the article "J.D. Power: OTT Video Satisfaction Is Higher Than For Traditional Pay-TV" by Andrew Burger.

Previously In The News

Smart Home, Safety and Security Highlights at CES 2019

Safety and security remain the leading value propositions for the smart home. Consumers consistently rank security and safety as top value propositions, followed by energy management, and Parks Associ...

Almost 3 in 4 Broadband Households Own a Connected Entertainment Device

A new whitepaper by released by Parks Associates reveals that 71% of U.S. broadband households own a connected entertainment device. Titled “Changing Dynamics of the Smart Home: Opportunities for S...

Parks Projects 64 Million Smart Speaker Sales in 2022

Smart speaker sales are soaring. There’s no denying that. But new research from Parks Associates helps put that data into context. The firm projects that total sales of smart speakers with digital voi...

ADT’s DIY Play for LifeShield: Why Analysts Are Bullish on the Deal

Among the driving forces behind increasing DIY consumer adoption is cost. Owning a security system can seem a luxury for consumers due to the associated monthly fees that may come with purchasing a sy...