Providing market intelligence for more than 35 years

In The News

Jennifer Kent of Parks Associates on IoT and healthcare

Because the healthcare space has been slow to digitize records and processes, the IoT stands to disrupt healthcare to an even greater extent than will be experienced in other industries. Health systems are just now getting to a point where medical record digitization and electronic communication are resulting in organizational efficiencies.

The wave of new data that will result from the mass connection of medical and consumer health devices to the Internet, as part of the IoT, will give care providers real insight for the first time into patients’ behaviour outside of the office. Parks Associates estimates that the average consumer spends less than 1% of their time interacting with health care providers in care facilities. The rest of consumers’ lives are lived at home and on-the-go, engaging with their families, cooking and eating food, consuming entertainment, exercising, and managing their work lives – all of which impact their health status. The IoT can help care providers bridge the gap with their patients, and can potentially provide insight into the sources of motivation and types of care plans that are most effective for specific individuals.

From the article "Jennifer Kent of Parks Associates on IoT and healthcare" by Thomas Campbell.

Previously In The News

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates analyst Brett Sappington tried to put a finger on what sort of subscriber numbers for the company’s new streaming...

The Cord-Cutter’s Guide To How To Watch The Super Bowl

For a few hours on Sunday, Fox is nixing subscription requirements and opening its Fox Sports Go app to anyone who has cut cable from their lives or has a temperamental TV antenna. After the game ends...

Marketing could reveal AT&T’s future TV priorities, analyst says

Brett Sappington, senior director of research at Dallas-based Parks Associates, said that how AT&T markets and invests in DirecTV Now during the second half of 2017 could provide an indication as to h...

Dish’s third-quarter loss of 129,000 customers includes every single subscriber in Puerto Rico

According to market research firm Parks Associates, Sling ranked as the tenth most popular online-TV services, based on subscribers. Last year, Sling ranked sixth. But the drop isn’t because Sling is...