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Kindle family soars on Black Friday, but unit sales still elusive

November 28, 2011

Last week, research firm Parks Associates revealed results of a survey it conducted that found that 51 percent of U.S. consumers prefer the Kindle Fire to the iPad 2. However, in the same study, the company found that 62 percent of respondents who were "most likely to purchase a tablet by the end of the year" were planning to buy an iPad 2, compared to just 38 percent of consumers who said they would buy the Kindle Fire.

From the article, "Kindle family soars on Black Friday, but unit sales still elusive" by Don Reisinger

Previously In The News

Phone, Cable Companies Advised To Bundle More Services

Adding services to "triple-play" bundles could boost monthly revenue per subscriber to $206 by 2010 from $148 today, Parks Associates said. Additional services could include TV-based caller ID and h...

The Digital Home Brings A Digital Headache

Based on the survey findings, Parks Associates estimates that in the last 12 months, more than 41 million U.S. Web users had Internet security problems, more than 21 million had computer hardware an...

Social Networks Becoming A Prime Target For Online Video

Fully, 55 percent of users of the Web hangouts watch streaming videos, and 21 percent download video, Parks Associates said. In addition, people who visit these sites at least once a week are six ti...

Microsoft Entices Holiday Shoppers With 250 Vista-Ready Product,

"There's no precedent in my mind," Harry Wang, research analyst for Parks Associates said. The closest comparison would be the TV industry, Harry Wang said. Manufacturers selling analog sets toda...

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