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Kindle family soars on Black Friday, but unit sales still elusive

November 28, 2011

Last week, research firm Parks Associates revealed results of a survey it conducted that found that 51 percent of U.S. consumers prefer the Kindle Fire to the iPad 2. However, in the same study, the company found that 62 percent of respondents who were "most likely to purchase a tablet by the end of the year" were planning to buy an iPad 2, compared to just 38 percent of consumers who said they would buy the Kindle Fire.

From the article, "Kindle family soars on Black Friday, but unit sales still elusive" by Don Reisinger

Previously In The News

Novelty Of New Will Spur Holiday CE Purchases

Based on previous purchase patterns this year, consumers are likely to give smartwatches and streaming media sticks as presents this year, according to research company Parks Associates. Among the...

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If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if...

Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix

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25% Of Under-34 Viewers Think Online Is Better Than Pay TV

A new report from Parks Associates caught my attention for this one blunt fact/assertion: The “OTT Playbook: Success Factors for Video Services” contends that 25% of consumers under the age of 34 b...

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