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Lacking Data and Tools: The 8 Barriers to OTT Insights

February 26, 2024

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

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About Parks Associates

Lacking Data and Tools: The 8 Barriers to OTT Insights

Previously In The News

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

DirecTV Wants To Be Next Online Substitute For Cable

Google's Nest Struggles Could Set Back The IoT Movement

Humanizing Connected Home Experiences: Using Machine Learning and Voice Control

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