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Lacking Data and Tools: The 8 Barriers to OTT Insights

February 26, 2024

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

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A recent study from Parks Associates found that 63% of people in the US are not familiar with and know very little or nothing about virtual reality. With such low levels of awareness amongst people in...

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About Parks Associates

Lacking Data and Tools: The 8 Barriers to OTT Insights

Previously In The News

Revenge of the Antenna

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

Sharing Your Netflix And HBO Go Passwords Is Now A Federal Crime

Nearly Two Thirds of People in the US Are Not Aware of Virtual Reality

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