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Lacking Data and Tools: The 8 Barriers to OTT Insights

February 26, 2024

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

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About Parks Associates

Lacking Data and Tools: The 8 Barriers to OTT Insights

Previously In The News

The Smart Money: Deep Dive on the False Alarm Issue

3 Billion More Reasons to Buy Amazon Stock

Parks: 89% of U.S. Households Have a Streaming Video Subscription

Streaming is transforming the telco bundle – Industry Voices: Sorensen

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