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In The News

Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

Previously In The News

Parks Associates: Multifamily units deploy electronic access control to meet resident expectations

Parks Associates' new study, Smart Properties: The Value of IoT for MDUs, a survey of 300 MDU (multidwelling unit) property managers and owners, finds many multifamily residents and staff now expect t...

Cable Was a Locked Room. StreamingOffers Too Much Freedom

Parks Associates research found that 57% of households agree there are too many streaming options to choose from. The data also found that among households that subscribe to at least one OTT service,...

Multifamily Residences Turn to Tech for Tenant Appeal, Efficiency: Report

Fast, secure, reliable connectivity is now an expectation at multifamily residences, according to a report released Monday by market research and consulting company Parks Associates and Xfinity Commun...

Can AI decide who’s a threat at your door? A new SimpliSafe camera aims to find out.

“I would say what they’re doing is quite advanced,” said Elizabeth Parks, president of market research firm Parks Associates. She said it’s one of many efforts by home security companies to embed AI t...

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