Register

I agree with the Privacy Policy

In The News

Lacking Data and Tools: The 8 Barriers to OTT Insights

February 26, 2024

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

Previously In The News

Hulu for $1, Peacock for $2 — Streamers Pitch Black Friday

“After big growth during the pandemic, the streaming stack has largely plateaued,” said Jennifer Kent, a vice president at industry researcher Parks Associates. “The average streaming household has 5....

Automation key for homeowners to reduce energy consumption

Research from Parks Associates' shows that 91 percent of internet households are actively engaged in reducing energy consumption within their homes. Forty-eight percent report altering their behav...

Research: New White Paper Analyzes Benefits for Zero Net Energy Homes

Parks Associates has released a new white paper, Building Net Zero Homes with Home Management Systems, that highlights changes in the energy landscape driving interest in Zero Net Energy (ZNE) homes a...

Netflix and Amazon Subscribers Stick Around the Longest, While This Service Has the Least Loyal Customers

Netflix and Amazon, two of the oldest streaming services around, have subscribers that are willing to stick around the longest, with an average duration of more than four years, according to a stu...

‹
1
2
...
55
56
57
58
59
60
61
...
717
718
›

Smart Home: Products And Services

Consumer Electronics And Entertainment

Broadband And Mobility

Connected Health And Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

Research Services

Primary Research

Event

Analyst Insights

Media

About Parks Associates

Lacking Data and Tools: The 8 Barriers to OTT Insights

Previously In The News

Hulu for $1, Peacock for $2 — Streamers Pitch Black Friday

Automation key for homeowners to reduce energy consumption

Research: New White Paper Analyzes Benefits for Zero Net Energy Homes

Netflix and Amazon Subscribers Stick Around the Longest, While This Service Has the Least Loyal Customers

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store