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Lacking Data and Tools: The 8 Barriers to OTT Insights

February 26, 2024

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

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About Parks Associates

Lacking Data and Tools: The 8 Barriers to OTT Insights

Previously In The News

MultiChoice wins big at Promax Awards 2023, championing the fight against content piracy

Content Piracy: Making Careers Disappear

5G Fixed Wireless Access Market May See a Big Move | Mimosa Networks, Samsung Electronics, Huawei, Cisco

Prime Video Continues to Best Netflix in US Subscriptions; 89% of Broadband Households Are Streaming

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