Providing market intelligence for more than 35 years

In The News

Less Than a Third of U.S. Broadband Households Familiar With Where to Buy Smart Home Products, Study Says

"In addressing the low consumer awareness for smart home solutions, all players have ample opportunities to make inroads in this early market," Eddie Accomando, research analyst at Parks Associates says. "Roughly 40 percent of the U.S. broadband households familiar with smart home products or services learned about them from TV or the Internet. In 2016 we are seeing smart home companies develop more robust TV and Internet consumer marketing strategies to reach the consumers who don't know where to buy smart home products."

A study from Parks, “Go-to-Market Strategy for IoT: Consumer Insights,” predicts smart home products and services will increase exponentially in relevance and adoption over the next 10 years. In 2016, 24 percent of U.S. broadband households reportedly plan to buy a smart lighting solution, such as smart light bulbs or smart in-wall outlets/switches, and 11 percent plan to buy a smart thermostat. Parks says that currently, 9 percent of U.S. broadband households own a smart thermostat, and 9 percent own smart lighting.

From the article "Less Than a Third of U.S. Broadband Households Familiar With Where to Buy Smart Home Products, Study Says" by Laura Hamilton.

Previously In The News

One Of The Best Investments Today In The $1 Trillion IoT Market

But Money Morning Director of Tech & Venture Capital Michael A. Robinson says that when you add in the applications of the healthcare and medical fields, you can add another $2 trillion to the market'...

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...